To help people celebrate Natal, Coca-Cola has a mobile app. With this app, you can see the route of the Caravana Iluminated parade and receive notifications when it's near you. You can also customize your own card or tree. You can also interact with natalinas in real time through the app. You can even play with Papai Noel! The app is free to download on both iOS and Android.
The app is free to download and features virtual characters from the Coca-Cola family. The app works on both iOS and Android devices. Users can interact with these cenas to collect presents, or take pictures with them. The RD3 Digital group noted its privacy practices. The app has several ecommerce partners, including Coca-Cola and Postal Encantado. You can download it for free at the App Store or Google Play.
The campaign also aims to create a culture of solidarity in today's world. It has been developed with the help of award-winning filmmaker Sam Brown, and includes many other interesting aspects. The video commercial highlights the beauty of Natal and the magic it can create when shared. It features three LED lights and a sonorized version. Its interactive elements include a game that encourages people to interact with each other, as well as a doacao of food for vulnerable families.